Case Study: The Vitamin Shoppe boosts post-transaction profit and customer experience with Rokt Thanks

The Vitamin Shoppe adds profit while improving their customer experience with Rokt Ecommerce

The Vitamin Shoppe, a retail health and wellness brand, wanted to explore third-party monetization without risking conversions or hurting its brand experience. They had long considered and rejected on-site monetization, since driving customers away from the site could impact sales and didn’t feel on brand.

With Rokt Thanks, The Vitamin Shoppe added a native, post-transaction offer experience on its confirmation page, allowing them to monetize without affecting checkout. Rokt’s machine-learning-driven offers delivered relevant third-party promotions, resulting in an average engagement rate of 5%, stronger-than-expected revenue, and no customer questions, emails, or complaints after one year; the company later expanded Rokt to its mobile app.

The Vitamin Shoppe