Case Study: SignUp.com achieves new profit growth with Rokt Thanks

SignUp.com opens a new profit channel with Rokt Ecommerce

SignUp.com, a free tool for organizing group and volunteer events, needed to find a new way to generate supplemental revenue to offset its operating costs. They identified Rokt and its product, Rokt Thanks, as an opportunity to monetize their sign-up process at scale without upfront investment.

By implementing Rokt Thanks on their confirmation page, SignUp.com was able to natively display personalized advertiser offers to users. This solution from Rokt was set up in weeks and opened a new profit channel, generating $4,200 in pure profit for every 100,000 placement impressions. Following this success, they expanded the integration to desktop to further optimize revenue.

SignUp.com