Case Study: Australian Pay Television Company achieves 64K referrals and $5 average CPL with Rokt

Rokt platform drives 64K referrals for television company

The Australian Pay Television Company engaged Rokt to tackle customer acquisition by launching a phone referral campaign aimed at driving new sign-ups and leads. Rokt’s platform was used to present targeted offers that invited consumers to receive a call and learn more about the company’s services.

Rokt paired unique creative with seasonal content and incentives, used a double opt‑in process, and sent SMS and email confirmations to nurture prospects. The campaign delivered 64K referrals, achieved an average CPL of $5 and a conversion rate of 1 in 20, demonstrating strong lead volume and cost efficiency for Rokt’s client.