Case Study: U.S. Hotel Aggregator achieves 700K+ referrals and expands email database with Rokt

Rokt platform delivers +700K referrals for hotel aggregator

U.S. Hotel Aggregator wanted to grow its database across North America, Australia, Singapore, and New Zealand and boost brand awareness with consumers who were in an active buying mindset. Rokt was engaged to help capture opt-in email subscribers and increase share of mind for the hotel aggregator.

Rokt used its email solution on the Rokt platform to drive newsletter memberships, testing creative and incentives and offering a voucher at sign-up to stimulate initial spend and higher engagement. The campaign delivered more than 700K referrals and exposed the brand to 5.8M unique consumers, demonstrating measurable database growth and heightened consumer engagement driven by Rokt’s approach.