Case Study: Leading Online Retailer achieves 400% ROI in 3 months with Rokt

Rokt fuels ROI by 400% for online retailer

Leading Online Retailer, a major e‑commerce seller of licensed sportswear and merchandise, needed to acquire new CRM customers and boost onsite conversions and transactions. They engaged Rokt to run a campaign focused on driving website referrals and email subscriptions, including a multi‑step email program to nurture consumers down the funnel.

Rokt’s campaign delivered measurable results: a 400% ROI over three months, a 4.6% conversion rate, and a $20 CPA over the same period, increasing conversions and transactions while significantly improving ROI. Rokt’s targeted referral and email nurturing approach produced the uplift the retailer sought.