Case Study: Telco Company achieves 50% conversion and 30k new subscribers with Rokt

Rokt drives 50% conversions for telco company

Telco Company wanted to convert existing subscribers into customers of its sister cable-TV business, which was offering three months free. They engaged Rokt and used the Rokt platform to reach and identify subscribers as they interacted on partner sites.

Rokt segmented audiences into eight groups by gender and region, delivered tailored creatives, and ran a three-email nurture sequence post opt-in. Rokt’s campaign drove a 50% conversion from the email nurture, producing 30,000 new subscribers and 1,000 unique impressions.