Case Study: Global Online Retailer achieves 87.5M new online shoppers (40% of net new acquisitions in 3 months) with Rokt

Rokt drives 40% of net new acquisitions for Online Retailer

Global Online Retailer, a membership-based e-commerce company, needed to grow net new online shoppers and capture more first-time buyers and email subscribers. To achieve this, the retailer engaged Rokt and its audience-targeting technology.

Rokt deployed a custom audience solution using the retailer’s existing 150M-customer list to target new shoppers with exclusive first-purchase offers; Rokt’s premium scale delivered 87.5M new online shoppers in three months—accounting for 40% of the retailer’s net acquisitions that quarter.