Case Study: Cheapflights achieves 20% conversion and 53% email open rates with Rokt

Rokt drives 20% conversion for Cheapflights

Cheapflights, a flight search and comparison website, needed to acquire customers and capture email addresses across new and existing markets. They partnered with Rokt to improve acquisition performance through creative testing and targeted campaigns.

Rokt tested creative, launched campaigns in the U.S., U.K. and Australia, and analyzed open, click-through and unsubscribe rates to identify the best-performing demographics; the effort delivered a 53% open rate and drove 20% conversion while growing Cheapflights’ email database. Rokt’s targeting and optimization produced measurable lift in both engagement and sign-ups.

Cheapflights