Rokt
49 Case Studies
Case Study: The Body Shop achieves 18,163 new subscribers and a 20% decrease in CPR with Rokt
A Rokt Case Study
Rokt drives +18K new subscribers for The Body Shop
The Body Shop partnered with Rokt to grow its customer database and boost online conversions. Facing the need to acquire more engaged customers, the beauty and skin care brand sought a partner to drive e‑newsletter sign‑ups and encourage online purchases.
Rokt ran targeted acquisition campaigns around three “Star Launches” — Oils of Life, Spa of Wisdom, and holiday gifting — using data suppression to reach only customers new to the brand. The campaigns delivered 18,163 new subscribers, a 20% decrease in cost‑per‑registration (CPR) and a typical purchase value of $94, prompting The Body Shop to adopt Rokt in an “always on” mode.
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