Case Study: Naked Wines achieves higher-quality customer acquisition with Rokt

Rokt delivers highest quality customers for Naked Wines

Naked Wines, an online crowdfunding wine start-up, needed higher-quality leads to nurture into long-term customers. They partnered with Rokt to run a surprise-and-delight program—offering vouchers redeemable on NakedWines.com after partner-site transactions—and to support those offers with targeted email nurture campaigns.

Rokt’s solution invited consumers to accept a voucher post-transaction and followed up with targeted emails and continuous testing. As a result, Rokt delivered substantially higher-quality customers than other marketing channels, drove measurable customer growth for Naked Wines, and became a trusted partner in their acquisition mix.

Naked Wines