Case Study: Forest Holidays achieves 34:1 ROI with Rokt

Rokt delivers 34:1 ROI for Forest Holidays

Forest Holidays, a provider of luxury cabin escapes across ten UK forest locations, needed to reach a premium, highly targeted audience, grow its email marketing database, and drive bookings while delivering a positive ROI. To achieve this, Forest Holidays partnered with Rokt — using Rokt Acquire alongside a strategic integration with dotmailer — to target high-value customers post-transaction.

Rokt implemented a five-week post-purchase email referral campaign with CACI Acorn socio-demographic targeting and seamless onboarding into dotmailer’s welcome program, serving personalized creative to shoppers when they were most receptive. The Rokt solution delivered a 34:1 ROI, acquired customers at just 3% of Forest Holidays’ CPA target (97% efficiency), and achieved an 8.2% newsletter opt-in rate, boosting basket value and cost efficiency.

Forest Holidays