Case Study: Pop Chart Lab achieves 12% higher net profit with Rokt AfterSell

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Preview of the Pop Chart Lab Case Study

Pop Chart increases net profit by 12% after monetizing its confirmation page with Rokt

Pop Chart, a direct-to-consumer retail brand, was facing increased customer acquisition costs that pressured its profits. To ensure continued growth, the company needed a solution to generate extra revenue while also elevating its customer experience and maintaining brand control. Pop Chart turned to Rokt and its product, AfterSell by Rokt, for a solution.

Rokt implemented its Shopify application to monetize Pop Chart's confirmation page by presenting customers with relevant offers after a purchase. This solution from Rokt delivered a 12% increase in net profit, a positive engagement rate of 7%, and generated $147 in profit per thousand orders.


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