Case Study: Online Travel Agency achieves up to 50% of transactions and 33% faster ROAS with Rokt

Online reservation brand maximizes transactions with Rokt

Online Travel Agency sought to drive subscriber growth at scale and boost transactions on its website. Rokt ran an email campaign and integrated an in-transaction opt-in for brand offers during event ticket purchases to acquire new subscribers.

Rokt suppressed existing customers to focus on new prospects and optimized placements across ticketing sites, generating up to 50% of the brand’s total transactions from Rokt-acquired leads, reducing time to 100% ROAS by 33%, and delivering a +90% share of Rokt-driven transactions from hotel bookings in Australia.