Case Study: MyDeal achieves a 34% app install rate with Rokt

MyDeal drives a 30% install rate in app install campaign with Rokt

MyDeal, a leading online retail marketplace in Australia, wanted to grow the user base of its new app but was getting low engagement from a static embedded banner on its confirmation page. To improve app installs, it turned to Rokt and its Rokt Thanks product for a more innovative retention-focused campaign.

Rokt launched an overlay placement across MyDeal’s desktop and mobile web confirmation-page traffic, combining an app install offer with machine-learning-selected partner offers. The campaign delivered a 30% app install rate, 26% engagement rate, and a low cost per install of $0.84, while also helping MyDeal reach 10,000 referrals in just 7 days.

MyDeal