Case Study: Meal-Kit Company achieves 95% increase in conversions with Rokt

Meal-Kit Company - Customer Case Study

Meal-Kit Company was underperforming on subscription sign-ups compared with similar brands. Rokt’s industry specialists (Subscription vertical) identified that the offer presented to prospective subscribers lacked clarity and recommended rethinking the top-of-funnel customer journey and redesigning the landing page.

Working with Rokt, Meal-Kit Company implemented a pre-sign-up landing page that clearly detailed meal-kit options, costs, and savings; despite lengthening the sign-up flow, the change drove a 95% increase in click-to-conversion rate, a 29% increase in impression-to-conversion rate, and a 21% decrease in cost per new activation.