Case Study: Leading U.S. Airline achieves 2.5x eCPM and drives hotel bookings with Rokt

Leading airline expands Rokt across 100% of traffic

Leading U.S. Airline tested its internal hotel offering against Rokt’s confirmation page solution to drive ancillary revenue and improve attachment rates from customers booking hotels after purchasing flights.

Rokt initially displayed brand messaging to 50% of the airline’s traffic using a premium offer position and personalized, date‑timed messages, and—after proving stronger results without cannibalizing existing hotel relationships—was expanded to power 100% of confirmation‑page brand messaging. The campaign drove a 2.5x increase in eCPM, a 50% engagement rate for transacting customers who opted in to receive hotel emails, and a 6% conversion rate for customers booking a hotel within six months of flight purchase.