Case Study: Booking.com achieves 15% above-target ROAS with Rokt Ads

How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com

Booking.com, one of the world’s largest travel marketplaces, wanted to find innovative ways to directly drive bookings and expand its customer acquisition channels. To support that goal, Booking.com partnered with Rokt using Rokt Ads.

Rokt Ads delivered viewable, native offers to travel-ready customers on confirmation pages of premium ecommerce sites, using Rokt’s verified audience data and offer testing to optimize performance. As a result, Booking.com achieved 15% higher ROAS than target, increased click-through rate by 150%, and ran campaigns across 14 global markets.

Booking.com