Case Study: BetterHelp Doubles Conversions with Rokt Ads

How BetterHelp scales their online therapy platform and acquires new users with Rokt

BetterHelp, the world’s largest online therapy platform, partnered with Rokt and used Rokt Ads to find a more cost-efficient way to acquire new customers. The company was looking for a performance-driven acquisition partner that could help it reach relevant audiences and scale efficiently across premium ecommerce inventory.

Rokt helped BetterHelp serve native ads on exclusive ecommerce sites, use machine learning-based targeting, and optimize bids in real time with Smart Bidding. By launching an exclusive offer on Rokt, BetterHelp doubled conversion rates, achieved about 10% lower monthly CPA than its target, and later cut CPA by 50% after Smart Bidding was enabled, driving 2X more conversions per month.

BetterHelp