Case Study: Leading Australian Health Insurance Company achieves 33% lower cost per quote with Rokt

Health insurer scores 33% lower cost per quote with Rokt

Leading Australian Health Insurance Company needed to raise brand awareness and acquire customers through a new channel, so they partnered with Rokt to test a digital acquisition approach using a traffic campaign with email nurture.

Rokt ran ads on its partner sites offering a $300 gift card or 80,000 reward points and followed up with email nurture; the campaign engaged at 6.1% (vs. 1.8% industry average), delivering a 237% increase in engagement rate compared to the industry and a 33% decrease in Cost Per Quote.