Case Study: Harry’s achieves 40% lower CPA with Rokt Ads

Harry’s achieves scale while remaining 40% below target CPAs with Rokt Ads

Harry’s, the original DTC razor disruptor, needed new acquisition channels as its old growth-hacking tactics became less effective in an increasingly competitive global market. To keep driving meaningful growth across key markets, the brand turned to Rokt and its Rokt Ads product to find high-intent customers in the buying mindset.

Rokt Ads helped Harry’s place native ads on confirmation pages of premium ecommerce sites, using verified audiences and hashed email integration to target and measure customers more accurately. As a result, Harry’s expanded into the U.S., Canada, the UK, and Germany, and after five years of partnership continued to achieve a CPA 40% below target in the U.S., with a 3.2% conversion rate on traffic from Rokt Ads.

Harry’s