Case Study: Global pizza chain achieves 2.5→4★ app rating jump (60% lift) with Rokt

Global pizza chain improves app experience with Rokt

Global Pizza Chain, facing intense competition from app‑based food delivery services and aiming to deepen relationships with millennial customers, partnered with Rokt to improve its app user experience. Rokt deployed its survey module during the Transaction Moment™ right after orders were placed to capture real‑time customer sentiment.

Rokt’s smart survey flow routed satisfied customers to the app store to leave ratings and directed dissatisfied users to the brand’s feedback page, driving immediate improvements in public ratings. The Global Pizza Chain saw app ratings jump from 2.5 to 4 stars within the first two weeks and achieved a 60% lift in app store rating after launching Rokt’s solution.