Case Study: Global Credit Card Issuer achieves 34% CTR and 30% under-budget acquisition with Rokt

Global credit card issuer drives 34% CTR via Rokt campaignGlobal credit card issuer drives 34% CTR via Rokt campaign

Global Credit Card Issuer needed a cost‑effective channel to identify potential applicants and drive conversions to new cardholders. They worked with Rokt, deploying a Rokt campaign on partner sites to reach consumers whose buying behavior suggested card eligibility and interest.

Rokt targeted those consumers at the point of transaction, prompting email capture, directing users to a landing page to begin applications, and sending follow‑up nurture emails. The Rokt campaign generated 250k impressions, achieved a 34% CTR, ran 30% under budget, and has become a consistent lead channel for new cardholders.