Case Study: Marcus Theatres achieves 8x more monthly revenue with Rokt Thanks

For Marcus Theatres, Rokt delivers 8x more monthly revenue than Google AdSense

Marcus Theatres, a leading movie theater company, was looking for a better way to generate ancillary revenue after finding Google AdSense to be a low-performing solution that diluted its brand. As COVID-19 created added pressure on revenue growth, the company turned to Rokt and its Rokt Thanks product to find a more effective monetization approach.

Rokt implemented Rokt Thanks to deliver personalized, native offers from premium brands without disrupting the customer experience. The result was $240,000 in revenue per 1 million transactions and 8x more monthly revenue than Google AdSense, helping Marcus Theatres create a stronger new revenue stream with no upfront cost or heavy lifting.

Marcus Theatres