Case Study: Flight Centre acquires 38,500 new subscribers with Rokt Ads

Flight Centre acquires 38,500 new subscribers over 3 months with Rokt Ads

Flight Centre, one of the world’s largest travel retailers, needed a fast way to scale customer acquisition post-pandemic and reach highly qualified travelers with clear intent. The company partnered with Rokt using Rokt Ads to acquire new customers and subscribers while avoiding existing customers in its targeting.

With Rokt Ads, Rokt helped Flight Centre use machine learning, verified audience targeting, and geo-targeted offers to optimize relevance and engagement. In just three months, Flight Centre acquired 38,500 new subscribers, increased scale by 600%, and reduced CPA by 31%, while improving performance month over month.

Flight Centre