Case Study: Flamingo reduces CPA and boosts conversions with Rokt Ads

Flamingo shaves off their CPA by 60% with Rokt Ads

Flamingo, a DTC women’s personal care brand, was looking to diversify its marketing mix as performance declined across mainstream channels. To reach new customers who were more likely to convert, Flamingo turned to Rokt Ads.

Rokt Ads helped Flamingo place native ads on premium ecommerce confirmation pages, use machine learning to identify high-converting audiences, and test new offers quickly. With Rokt, Flamingo reduced CPA by 60% versus benchmark, increased conversion rate by 80%, and grew weekly conversions by 350%.

Flamingo