Case Study: Fanatics achieves 470% increase in annual ancillary revenue with Rokt Monetize

Fanatics sees 470% increase in ancillary revenue with Rokt

Fanatics, the global leader in licensed sports merchandise, faced a disjointed, static confirmation page full of disparate credit card, subscription, and partnership offers that hurt user experience and revenue predictability. To monetize this Transaction Moment without burdening internal teams, Fanatics turned to Rokt and its Monetize solution seeking a seamless, on-brand experience that could scale with the business’s heavy seasonality.

Rokt implemented a dynamically served, personalized post-purchase offer flow on Fanatics’ confirmation pages, giving Fanatics real-time control and reporting while handling the heavy lifting. The Rokt solution drives 100% of incremental confirmation-page revenue, personalizes 100% of pages, achieves 64% customer engagement, and delivered a 470% increase in annual ancillary revenue for Fanatics.

Fanatics