Case Study: Department store serving the mid‑market segment achieves 20% conversion rate and 45% traffic uplift with Rokt

Department store earns 20% conversion from Rokt campaign

Department Store Serving, a mid‑market retailer focused on women aged 35–60, wanted to grow e‑commerce traffic by 30% and lift conversion by 10%. To achieve this, it partnered with Rokt to target the right audience across partner sites using Rokt’s ad testing, placement and suppression capabilities.

Rokt tested multiple offers, identified the best-performing creatives and placements, and ran a three‑month campaign that ensured only preferred customers saw the ads. The Rokt campaign drove a 45% traffic uplift and delivered a 20% conversion rate, exceeding the retailer’s goals and becoming an integral part of its e‑commerce activities.