Case Study: Leading Credit Card Issuer achieves 30,000+ credit card applications with Rokt

Credit card issuer drives 30k applicants with Rokt

Leading Credit Card Issuer, a tier 1 bank and credit card issuer, needed to acquire new cardholders and partnered with Rokt to run an acquisition campaign on Rokt's premium network, targeting consumers at moment-of-purchase opportunities on e‑commerce, ticketing, travel and retail sites.

Rokt implemented order-confirmation page ads using transactional data and machine learning to surface consumers likely to meet cardholder requirements; the campaign delivered 3.8M impressions, a 5.84% engagement rate and drove more than 30,000 credit card applications started.