Case Study: Village Cinemas achieves $160K AUD in additional revenue per 1M transactions with Rokt Thanks

By partnering with Rokt, Village Cinemas generates an additional $160K AUD for every 1M transactions

Village Cinemas, one of Australia’s largest cinema operators, was looking for a way to increase incremental revenue beyond its existing on-screen advertising and media partnerships. By partnering with Rokt and using Rokt Ecommerce / Rokt Thanks, the company aimed to monetize its high volume of online transactions without disrupting the customer experience.

Rokt implemented personalized third-party offers on Village Cinemas’ order confirmation page, creating a new digital-first revenue stream. The result was an additional AUD $160,000 in incremental revenue for every 1 million onsite transactions, along with a 16.6% average positive engagement rate.

Village Cinemas