Case Study: Budget airline achieves 10x ROI payback in 90 days and 35k subscribers with Rokt

Budget airline earns 10x ROI payback via Rokt platform

Airline Sought Company, a budget airline, needed to acquire new customers, grow email subscribers, promote international low‑fare flights, and reach audiences beyond traditional channels and social media. They engaged Rokt’s platform to serve targeted flight offers across Rokt’s partner marketplace.

Rokt evaluated performance for two weeks to identify the highest‑converting audiences, adjusted bids by partner site, and used suppression to ensure only preferred customers saw the ads during a three‑month campaign. The Rokt campaign delivered 35k subscribers and achieved a 10× ROI payback within 90 days.