Case Study: Beauty Subscription Brand achieves 30K new subscribers with Rokt

Beauty brand acquires 30K subscribers using Rokt platform

Beauty Subscription Brand needed to generate new customer sales and drive referrals to its website. The brand partnered with Rokt, using the Rokt platform to place integrated creative on confirmation pages of premium partner sites to prompt sign-ups directly from the ad.

Rokt captured customer data, opened a window driving consumers to the subscription site, and delivered measurable results: 30K new subscribers, a 6% referral rate and a 10% conversion rate. By leveraging Rokt’s confirmation-page placements and targeting controls, the campaign improved acquisition efficiency and maximized ROI for Beauty Subscription Brand.