Case Study: Global Automotive Company achieves 65K e-newsletter signups with Rokt

Automotive brand adds 65K users to database with Rokt

Global Automotive Company wanted to boost awareness and sales across several brands, particularly promoting a new range of family-friendly vehicles and engaging consumers at multiple points in the purchase funnel. They partnered with Rokt, leveraging Rokt’s exclusive partner marketplace and a multi-step approach that included consented video views and an e-newsletter sign-up.

Rokt implemented the campaign to capture interest at each funnel stage, prompting consumers to watch vehicle videos and opt into email communications. The campaign reached 550,000 unique users, added 65,000 unique users to the e-newsletter database, and led to about 2,000 users booking test drives, delivering clear growth in the customer database and measurable offline actions.