Case Study: UPC Slovakia cuts marketing spend by 34% while maintaining performance with ROIVENUE™

UPC Slovakia cuts budget 34% while keeping performance strong with ROIVENUE™

UPC Slovakia, a leading internet and TV provider, faced a challenge in understanding the true efficiency of its multi-channel digital marketing spend. They partnered with ROIVENUE and its AI-driven model to gain visibility into marketing ROI and forecast how different budget levels would impact performance across their various paid media platforms.

By implementing ROIVENUE's data-driven insights, UPC Slovakia was able to strategically reallocate its budget. The solution led to a 34% reduction in their total performance budget while increasing impressions by 25% and slashing cost per lead by 25%. ROIVENUE also helped identify the untapped potential of SmartDisplay, which saw a fivefold increase in conversions after a significant budget reallocation.

UPC Slovakia