Case Study: Slevomat boosts revenue and ROI with ROIVENUE™

SLEVOMAT rides the ROIVENUE™ wave to growth

Slevomat, the leading experience deals site in the Czech and Slovak Republics, wanted to increase its revenue without increasing its overall marketing budget. They tasked ROIVENUE with providing a data-driven solution to optimize their marketing channel spend.

The ROIVENUE team used its platform to break down and analyze Slevomat's traffic, identifying high and low-performing channels. Using the ROIVENUE Budget Optimizer, they reallocated the existing budget based on data-driven attribution, first focusing on Facebook and AdWords and then on segmenting the Criteo platform. The result was a significant revenue increase of over 19% in the first phase and a further 5.92% increase in the second phase, all while the marketing budget remained the same or was slightly reduced. This led to an overall marketing ROI boost of over 19%.

Slevomat

David Matoušek

CMO