Case Study: Robot World boosts mROMI by 10% with Roivenue

Robot World’s data transformation: Boosting mROMI by 10% with Roivenue

Robot World, a company specializing in high-quality home and garden robots, was challenged by fragmented data from over 60 sources across nine e-commerce platforms. This made strategic, data-driven decisions nearly impossible. They turned to ROIVENUE for its technology, specifically seeking to consolidate their data and replace their last-click attribution model with an AI-driven solution.

ROIVENUE implemented a platform that unified all marketing data and applied its AI-driven attribution model based on a recurrent neural network. This provided a clear, real-time view of performance based on profit rather than just revenue. The solution saved 40 hours monthly on reporting, identified and optimized underperforming channels, and enabled a data-driven culture. As a result, Robot World decreased its Cost of Sales by 12% and increased its mROMI by 10% within the same period.

Robot World

Stanislav Kvasnicak

CMO