Case Study: Selsey Quadruples E-commerce Sales with ROIVENUE Attribution

Quadrupling E-commerce Sales in a Competitive Retail Environment

Selsey, a top Polish e-commerce retailer of furniture and home decor, faced the challenge of profitably growing in a fiercely competitive market. Their extensive media mix of over 100 publishers made it difficult to understand the true effectiveness of their campaigns and accurately attribute sales. To gain control and enable data-driven split-testing, they implemented the attribution solution from ROIVENUE.

With ROIVENUE, Selsey gained actionable insights into each channel's position in the customer journey, allowing them to reallocate budgets and optimize campaigns. This led to a massive 4.62x increase in revenue for one campaign and a 65% increase in overall ROI. The ROIVENUE tool provided the transparency needed to make precise adjustments that drove unprecedented growth.

SELSEY

Alina Lysychkina

Performance Media & Conversion Optimization Team Leader