Case Study: Orange doubles revenue with ROIVENUE™ impression-level attribution

Orange Doubles Revenue Thanks to Ad Impression Attribution

Orange, a major telecommunications company in Slovakia, and its media agency Digiline were struggling to measure the true ROI of their brand awareness campaigns. Their traditional last-click measurement methods failed to identify which specific ad placements were most effective, leading to overspending on underperforming channels. To solve this, they partnered with ROIVENUE and implemented its data-driven attribution suite.

ROIVENUE used impression-level measurement combined with data from Google Analytics and Gemius to reconstruct customer journeys and calculate the true return on ad spend for each placement. This analysis revealed a 16x performance difference between placements. Using ROIVENUE's dashboards, Digiline reallocated its budget away from poor performers and into high-return placements. This smarter redistribution allowed Orange to double its sales revenue while maintaining its original return on ad spending.

Orange