Case Study: Econea achieves 40% higher marketing profitability with ROIVENUE™

Econea Sees Positive ROI on ROIVENUE Within the First 3 Months

Econea, an e-commerce brand selling ecological goods, was a fast-growing e-tailer that needed to transition from a start-up to a data-driven company to systematically drive its growth. The company chose ROIVENUE as its partner to help with data integration and attribution, seeking to optimize its marketing based on pure profit rather than less effective models like last-click attribution.

ROIVENUE's analysis identified that major channels like Facebook and Criteo were over-invested and delivering a negative return. By acting on these data-driven recommendations to cut spending, Econea saved over 15% of its monthly marketing budget and saw the profitability of those channels improve. As a result of the optimizations with ROIVENUE, Econea increased its overall marketing profitability by 40%.

Econea

Martin Mates

CMO & Co-founder