Case Study: ZOOT achieves 36% more new customers with ROIVENUE™

Customer Acquisition up 36% on the Same Marketing Spend

ZOOT, a fashion and design e-shop, faced the challenge of acquiring as many new customers as possible at the lowest possible cost. To address this, they partnered with ROIVENUE to unify their dispersed data streams and gain a data-driven understanding of their marketing efficiency.

ROIVENUE used the platform to predict Customer Lifetime Value (CLV) and set a ceiling for acquisition costs. This allowed them to adjust marketing investments across channels to maximize Margin Return on Marketing Investment (mROMI). The solution enabled ZOOT to increase its number of new customers by 36% and its weekly turnover by 40% while keeping its mROMI at a positive zero, meaning all gains were made without negative expenditure.

ZOOT

Pavlína Louženská

Marketing Director