Case Study: AXA Assistance achieves higher affiliate ROI with ROIVENUE

180% Increase in Roi From Affiliates

AXA Assistance was struggling to identify which of their affiliate marketing partners were truly driving new customer conversions and which were simply cannibalizing their existing marketing budget by claiming credit for sales that would have happened anyway. They needed a data-driven solution to analyze the full customer journey and accurately measure the real ROI of each affiliate. They turned to ROIVENUE and its attribution analysis service to address this challenge.

ROIVENUE implemented a custom attribution solution that mapped all customer paths and categorized affiliate interactions into three types based on their role in the conversion journey. By analyzing this data, AXA could identify high-value affiliates and optimize their partnerships. This data-driven approach, powered by ROIVENUE, resulted in a 180% increase in ROI from their affiliate program and an overall improvement for their entire marketing mix.

AXA Assistance

Lukas Prikryl

AXA Assistance