Case Study: Gumbuya World triples ticket conversions with ROI Growth Agency

Gumbuya World triples ticket conversions with ROI.com.au

Gumbuya World, a theme and water park in Melbourne, faced a significant challenge with its website's low ticket conversion rate of 1.42%. This poor performance created operational pressure as customers were forced to call to book instead of using the online system. The customer service team was overwhelmed with inquiries, and high exit rates from key booking pages indicated a problematic user experience. To address this, they partnered with ROI.com.au.

ROI.com.au implemented a comprehensive solution including a UX audit, website restructure, and the creation of a dedicated arrival guide to provide critical pre-visit information. They optimized the booking flow for conversions and enhanced the park's local SEO and Google My Business profile. This strategy delivered a 3x improvement in the online ticket conversion rate, significantly increasing revenue and reducing operational pressure by shifting bookings from phone to online. The long-term partnership with ROI.com.au continues to drive ongoing optimization for Gumbuya World.

Gumbuya World