Case Study: Better Mobility achieves 13 nationwide resellers and 250% lead growth with ROI Growth Agency

Better Mobility builds 13 resellers in 3 months with ROI.com.au

Better Mobility, a Brisbane-based mobility solutions company, faced a significant challenge with its XSTO power wheelchair. The product suffered from a dual perception crisis, being seen as both a cheap import and too expensive, which prevented sales and hindered the establishment of a national reseller network. ROI.com.au was engaged to address these brand perception and marketing problems.

ROI.com.au implemented a comprehensive brand transformation strategy, repositioning XSTO around the emotional theme of "Live Life Without Limits" and utilizing authentic storytelling via a brand ambassador. This solution included a new website, targeted social campaigns, and media outreach. The results were dramatic, with the vendor helping Better Mobility build a network of 13 nationwide resellers from zero in just three months, while also achieving a 250% growth in sales leads and a reduction in cost per lead.

Better Mobility