Case Study: Thread Logic achieves 235% more new users with ROI Revolution's Performance Max strategy

Thread Logic boosts revenue 43% with ROI Revolution

Thread Logic, a custom embroidery apparel business, sought to grow new customer acquisition without increasing its advertising budget. The paid search experts at ROI Revolution were enlisted to address this challenge with a strategic solution focused on Google's Performance Max.

ROI Revolution implemented a new Performance Max customer acquisition tool, leveraging Thread Logic's first-party data to determine the value of a new user and target customers accordingly. This strategic use of the tool allowed for a highly optimized campaign, which resulted in a 235% increase in new users, a 117% increase in transactions, and a 43% increase in revenue over a six-week period.

Thread Logic