Case Study: Thorogood Boots boosts mobile views and conversions with ROI Revolution's YouTube Shorts strategy

Thorogood Boots boosts mobile view rates from 2% to 18% with ROI Revolution

Thorogood Boots, an industry-leading outdoor footwear brand with over 130 years of history, partnered with ROI Revolution to grow its online traffic. The challenge was to expand their digital presence and find new opportunities for growth after initial paid and organic search optimizations were completed.

ROI Revolution implemented a new YouTube Shorts strategy, consulting with Google to establish best practices. This mobile-optimized approach led to a dramatic increase in mobile view rates from 2% to 18%. The solution delivered by ROI Revolution also increased click-through rates and goal conversions while significantly decreasing cost per views, contributing to the brand's most profitable year.

Thorogood Boots