Case Study: RuggedMade achieves 40% organic traffic growth with ROI Revolution SEO support

RuggedMade grows organic traffic 40% with ROI Revolution

RuggedMade, a manufacturer of durable outdoor and construction equipment, faced the challenge of replatforming and redesigning their website without harming their organic search performance. To prevent the typical traffic declines associated with such projects, they turned to their existing digital marketing partner, ROI Revolution, for expert SEO guidance during the transition.

ROI Revolution implemented a holistic SEO strategy, reviewing and optimizing website content, providing technical UX recommendations, and meticulously mapping hundreds of 301 redirects to preserve link equity. As a result, RuggedMade launched the updated website with zero negative impact on keywords and achieved a consistent increase in traffic, including a 40% growth in organic sessions.

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