Case Study: PUMA achieves increased conversion value and ROAS with ROI Revolution’s Facebook Attribution

Puma drives increased conversion value with ROI Revolution

ROI Revolution partnered with Puma, a major sports apparel brand, to address a challenge with attribution clarity. Despite heavy investment in top-of-funnel social media advertising for brand awareness, Puma struggled to track and measure the direct sales and conversions driven by their Facebook and Instagram campaigns, particularly across multiple devices and channels.

The solution implemented by ROI Revolution centered on deploying Facebook Attribution to analyze the entire customer journey. This tool provided cross-channel insights and measured incremental impact, revealing the true value of upper-funnel campaigns. As a result, ROI Revolution helped Puma achieve a measurable increase in conversion value attributable to their paid social advertising.

Puma