Case Study: Peter Millar achieves an 8% conversion rate lift with ROI Revolution's website optimization

Peter Millar lifts conversion rates 8% with ROI Revolution

ROI Revolution partnered with luxury apparel brand Peter Millar to improve its website experience and scale new customer acquisition. The primary challenge was converting more first-time visitors, with numerous identified website elements restricting conversion rates.

The solution involved a strategic conversion rate optimization program, organizing tests into key areas like highlighting unique selling points and decreasing unnecessary clicks. ROI Revolution implemented tests such as promoting next-day shipping, optimizing the mobile price display, and redesigning the size chart. These efforts collectively lifted the sitewide conversion rate by 8%.

Peter Millar