Case Study: Peter Millar achieves higher CTR and brand lift with ROI Revolution's programmatic advertising

Peter Millar boosts CTR 2.6x and brand lift 7.8% with ROI Revolution

Peter Millar, a premium lifestyle apparel brand, partnered with the programmatic advertising experts at ROI Revolution. The challenge was to increase site traffic, drive engagement and sales, and gain better insight into campaign performance by identifying new channels and audiences for growth.

ROI Revolution implemented a detailed multi-touch strategy using programmatic ads across display, native, and video channels. They leveraged DSP and DMP partnerships to target third-party audiences and developed custom creative units. The campaign achieved a click-through rate 2.6 times higher than the benchmark. Furthermore, a brand lift study measured a 5.5% increase in awareness and a 7.8% lift in consideration for the brand.

Peter Millar