Case Study: Office Supply Company achieves 85% Y/Y order growth with ROI Revolution

Office Supply Company Boosts Customer Acquisition

Office Supply Company, a leading B2B office supply retailer, wanted to increase new customer acquisition while staying within its target CPA and budget. Although its AdWords campaigns were meeting CPA goals, new accounts were not entering the pipeline quickly enough, and intense competition made traditional paid search management less effective. The company turned to ROI Revolution, using PPC and Google Shopping with support from tools like PUSH, EDGE, and ARCS.

ROI Revolution built a Google Shopping-focused strategy with daily product performance analysis, granular campaign and ad group expansion, weekly product profitability reviews, and ongoing search query monitoring to eliminate weak performers. The result was strong growth: Office Supply Company achieved 85% year-over-year growth in new orders from Google advertising while lowering CPA by 24%, improving both acquisition volume and efficiency.