Case Study: National Marker Company achieves 761% revenue growth with ROI Revolution’s Amazon Sponsored Products strategy

National Marker Company grows revenue 761% with ROI Revolution

National Marker Company, a long-established safety signs and labels manufacturer, faced an industry shift from traditional print catalogs to digital advertising. To stay competitive and grow on Amazon, they turned to ROI Revolution for a new Amazon Ads strategy, specifically seeking expertise in Sponsored Products. Their challenge was navigating this transition with a niche catalog, tight budgets, and a narrow target return on investment.

ROI Revolution implemented a granular Amazon Sponsored Products strategy, quickly building and optimizing dozens of campaigns to cover NMC's entire catalog while focusing on top products. By employing aggressive targeting and the 80/20 rule, they secured market share and discovered new profitable opportunities. The vendor's efforts drove a 761% increase in revenue for National Marker Company, making Amazon a major contributor to their annual revenue even during traditional slow seasons.

National Marker Company